Faculty & Staff - [ Dr. Alan Morse ]
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Dr. Alan Morse
Assistant Professor
Sport Management
Department of Kinesiology
Rm. 119
Phone: (662) 325-2789
amorse@colled.msstate.edu
Complete Vitae
Education
- University of Northern Colorado (Ph.D., 2008, Sport Administration)
- Illinois State University (M.S., 2004, Sport Management)
- Wayne State College (B.S., 2000, Sport Management)
Areas of Research
- Ticket pricing in collegiate and professional sport
- Revenue generation in collegiate and professional sport
- Academic Progress Rates and the NCAA
Areas of Teaching
- Sport Marketing & Sponsorships
- Financial Implications of Sport
- Sport Law
- Sport Administration
- Sport and Higher Education
Recent Publications
- Love, A., Hardin, R., Koo, G.Y., Morse, A. (In Review). Mediating effects of satisfaction on the relationship between motivation and behavioral intentions for volunteers at a PGA TOUR event. International Journal of Sport Management.
- Drayer, J., Shapiro, S., Dwyer, B., Morse, A., & White, J. (In Press, Corrected Proof). Assessing the impact of fantasy football participation on consumption behavior. Sport Management Review, available online March 2009.
- Shapiro, S., Drayer, J., Dwyer, B., Morse, A. (2009). Punching a ticket to the big dance: A critical analysis of at-large selection into the NCAA Division I men's basketball tournament. Journal of Issues in Intercollegiate Athletics,1 (2), 46-63.
- Morse, A., Shapiro, S., McEvoy, C., & Rascher, D. (2008) The effects of roster turnover on attendance in the National Basketball Association. International Journal of Sport Finance, 3(1).
- McEvoy, C. & Morse, A. (2007). An investigation of the relationship between television broadcasting and game attendance. International Journal of Sport Management and Marketing, 2(3), 222-235.
Professional Memberships/Affiliations
- North American Society of Sport Management (NASSM)
- Sport Marketing Association (SMA)
- College Sport Research Institute (CSRI)