Dr. Dae Eun Kim

Research/Teaching Expertise


  • Instructor
  • Coordinator, Research Institute for Sport Convergence


Email: dk966@msstate.edu

Complete Vitae


  • Mississippi State University (Ph.D., 2021, Sport Studies)
  • Arkansas State University (M.S., 2014, Sports Administration)
  • Keimyung University, South Korea (M.S., 2009, Physical Education)
  • Keimyung University, South Korea (B.S., 2007, Physical Education)

Areas of Research

  • Sport Marketing
  • Sport Management
  • Consumer Behavior
  • Service Quality

Areas of Teaching

  • Sport Marketing
  • Sport Sponsorship
  • Sport and Recreational Leadership
  • Sport Careers and Practicum

Articles and Publications

  • Lee, Y., & Kim, D. (2022). The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence. International Journal of Sports Marketing and Sponsorship. 23(1), 18-40. 
  • Kim, D., Benavides-Espinoza, C., LaVetter, D., Sung, J., & Choi, M. (2016). Impact of the smart device interactivity on the co-creation of value in the sport industry. Journal of Physical Education and Sport, 16(2), 287-296.
  • Kim, D., Kim, J., & Shin, H. (2010). A study on the spatial distribution characteristics and accessibility of public athletic facilities in Daegu. Korean Society for Sport Management, 15(5), 33-48. 
  • Kim, D., Kim, J., & Choi, M. (2009). A study on efficient establishment of eco-friendly golf courses along the waterfront. Journal of Sport and Leisure Studies, 35, 147-158.

Professional Memberships/Affiliations

  • North American Society for Sport Management
  • Sport Marketing Association
  • Applied Sport Management Association
  • Korean Society for Sport Management