Research in sport marketing and management is established on the notion that understanding sport consumers is critical for successfully managing sport business or operating sporting events, and thus; examines factors that influence sport consumption and participation behaviors. This line of thought is extended through the efforts in connecting theory, analytics, and practice in the sport industry.
Primary Associated Faculty
- Dr. Dae Eun Kim
- Dr. Younghan Lee
Associated Doctoral Students
- Zlatko Markoski
- Sungjong Park
Research Emphases
- Sport Marketing
- Sport Management
- Sport Analytics
- Relationship Quality
- Sport Consumer Behavior
- Management Efficiency
- Sport Sponsorship
- Sport Volunteer Management
Selected Faculty Publications
- Kim, Y., Lee, S., & Lee, Y. (In print). Sequential effects of indirect, direct, and virtual sport experience on sport consumers. Sport Marketing Quarterly. [SSCI].
- Chen, C-C., Ryuh, Y. J., Lee, Y., & Kim, M. Examining Different Foci of Attention on Golf Putting Performance in Novice Learners. (In print). Research Quarterly for Exercise and Sport. [SSCI].
- Kim, J., Lee, Y., & Kim, M. (In print). Investigating ‘Fear of Missing Out’ (FOMO) as an extrinsic motive affecting sport event consumer’s behavioral intention and FOMO-driven consumption’s influence on intrinsic rewards, extrinsic rewards, and consumer satisfaction. PLoS one. [SCI].
- Kim. M., Lee. Y., & Kim, J. (2020) Examining the Job Identity of Equestrian Leader and its Antecedent Variables. Korean Journal of Sport Science, 29(3), 151-161. [KCI].
- Lee, Y., Yun, L., Kim, M., & Washington, M. (2020). A Qualitative Systematic Review of Public-Private Partnership in Promoting Physical Activity. Evaluation & the Health Professions. 43(2), 90-104. [SSCI].
- Lee. Y., Kim, M., Koo, J., & Won, H-J. (2019). Sport Volunteer Service Performance, Image formation, and Service Encounters. International Journal of Sports Marketing & Sponsorship, 20(2), 307-320. [SSCI].
- Chen, C. C. J., Ryuh, Y. J., Fang, Q., Lee, Y., & Kim, M. L. (2019). The Effects of Inclusive Soccer Program on Motor Performance and Sport Skill in Young Adults with and without Intellectual Disabilities. Journal of Developmental and Physical Disabilities, 31(4), 487-499. [SSCI].
- Koo, J., & Lee, Y. (2019). Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes. Sport Management Review, 22(2), 222-234. [SSCI].
- Chen, C.C., J., Lim, S., Lee, Y., & Kim, M. (2019). Psychological Benefits of Inclusive Soccer Program in Young Adults with and without Intellectual Disabilities, Journal of Developmental and Physical Disabilities, 31(6), 847-861. [SSCI].
- Lee, Y., & Kim, M. (2018). Serious leisure characteristics of older adult volunteers: the case of an international sporting event. World Leisure Journal, 60(1), 45–57. [SCOPUS].
- Lee, Y., Love, A., Eddy T., & Young, M. (2018). Team Identification, Rivalry Perceptions, and Behaviors of College Football Fans. Journal of Sport Behavior, 41(4), 402-423. [PsychINFO].
- Pan Z, Su X, Fang Q, Hou L, Lee Y, Chen CC, Lamberth, J., & Kim, M. (2018) The Effects of Tai Chi Intervention on Healthy Elderly by Means of Neuroimaging and EEG: A Systematic Review. Front. Aging Neurosci. 10,110. doi: 10.3389/fnagi.2018.00110. [SSCI].