Research in sport marketing and management is established on the notion that understanding sport consumers is critical for successfully managing sport business or operating sporting events, and thus; examines factors that influence sport consumption and participation behaviors. This line of thought is extended through the efforts in connecting theory, analytics, and practice in the sport industry.
Primary Associated Faculty
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Dr. Dae Eun Kim
Associated Doctoral Students
- Zlatko Markoski
- Sungjong Park
Research Emphases
- Sport Marketing
- Sport Management
- Sport Analytics
- Relationship Quality
- Sport Consumer Behavior
- Management Efficiency
- Sport Sponsorship
- Sport Volunteer Management
Selected Faculty Publications
- Lee, Y., & Kim, D. (R&R). The influence of technological interactivity and media sociability on sport consumer value co-creation behavior via collective efficacy and collective intelligence. International Journal of Sports Marketing and Sponsorship.
- Kim, D., Benavides-Espinoza, C., LaVetter, D., Sung, J., & Choi, M. (2016). Impact of the smart device interactivity on the co-creation of value in the sport industry. Journal of Physical Education and Sport, 16(2), 287-296.
- Kim, D., Kim, J., & Choi, M. (2009). A study on efficient establishment of eco-friendly golf courses along the waterfront. Journal of Sport and Leisure Studies, 35, 147-158.
- Kim, D. (2014). The impact of smart device’s interactivity on consumer activity in the sports industry (Unpublished master’s thesis). Arkansas State University, Jonesboro, AR.